Social Marketing

Social Marketing is a communication approach, is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for the social good, and seeks to make health-related information, products and services easily available and affordable to low-income populations and those at risk while at the same time promoting the adaption of healthier behavior.

Social Marketing can be applied to promote:

· Merit goods.
· Make the society avoid demerit goods and
· Considers society well being as a whole.

Social Marketing is being described as having two parents:

A Social Parent=Social science and social policy and a marketing parent= Commercial and public sector marketing approaches.

Different Approaches/models to social marketing:

Community-based systems of product promotion and distribution approach.
An innovative and promising variant of the CBD approach.
The manufacturer’s model
The targeted service delivery approach.

The four ‘P’s of Social Marketing:

With each social marketing program, the concept of a target population is constant. They are:

The product being promoted: The product is the knowledge, attitudes or behavior you want to target audience to adopt.

The price: The price is usually something more abstract than money.

The promotion: The promotion is the means for persuading the target audience that the product is worth this price. It may include a publicity campaign through the mass media.

The place or channels were by the information reaches the consumer: The place refers to how the message is disseminated. Channels could include mass media, schools, churches and workplaces etc.

The qualities I most admire in a woman and a man

The qualities I most admire in a woman:
*very strong mentality
*caring
*can be the mother
*can manage every thing
*family oriented
*good home maker
*can be a very good official
*the can do all thing together very nicely
*very organized
*very discipline
*soft hart
*very responsible
*have respect for every body
*can adjust with every thing
The qualities I most admire in a man:
*strong
*smart
*responsible
*capable for every kind of job
*they have less restriction
*much body strength
*they earns for the family
*professional